以Burt’s Bees为例,该公司出售抹在脚上的椰子产品。它的Facebook页面被120万人“喜欢,因此被普遍当作如何在网上吸引消费者的典型例子。该公司最新的图片上画着一只瓷牛,涂成黄黑相间,头上顶着一只蜂巢。图片旁边写道:“这是周五好消息时间,今天的好消息是‘哞——’……喜欢我们的牛就点‘喜欢’。这幅忸怩作态的图片掀起一阵旋风。人们纷纷评论“太棒了!“创意十足!,争先恐后地点击“喜欢按钮。
Target, the US retailer, is doing even better than Burt’s Bees in the Facebook popularity contest, and has persuaded a phenomenal 19m people to attest to “liking its page. It has just posted a photo of a birthday cake with 50 candles on it and explained: “This year we turn 50 and fabulous! Instead of birthday spankings, how about we go with birthday “likes?
美国零售商塔吉特(Target)在Facebook的人气比赛中比Burt’s Bees表现更好,竟然说服了1900万人对其页面表达“喜欢。塔吉特刚刚发布了一张照片,上面是一块生日蛋糕,插着50根蜡烛,注释写着:“今年塔吉特就50岁了,真难以置信!这次生日就不打屁股了吧,点点‘喜欢’来庆祝生日怎么样?
To this shameless, embarrassing and utterly pointless plea, 69,000 people – only about 10,000 less than fit in London’s Olympic Stadium – made a headlong dash to press “like.
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