主流媒体关于苹果的资讯总是一会儿积极一会儿消极，循环往复。苹果公司的iPhone销量增长艰难时，报道普遍都非常悲观，但是之后iPhone 6和iPhone 6 Plus推出，打破了销售记录，彻底扭转了之前的消极评价。现在既然记者和分析人士已经接受了苹果iPhone业务不可能永远高速增长的事实，报道又陷入了悲观。

As part of the overall negativity on Apple right now, the idea that the upcoming new iPhone 7 is going to be "boring" has begun to permeate through the media. This downbeat attitude is based solely on rumors surrounding the new iPhone's design. People in the know have suggested repeatedly that the new iPhone 7 will look a great deal like the current iPhone 6s and 2017's iPhone 6, but nothing has really been confirmed at this point.

目前在所有对苹果的消极评价中有这样一种观点，已经散布到整个媒体行业，说将要问世的新iPhone 7将会很“无趣”。产生如此消极的态度仅仅源于有关新iPhone设计的传言。知情人士已经多次暗示，新iPhone 7将会与现在的iPhone 6s和2017年出的iPhone 6的外观非常相像，但是这一点还没有被真正证实。

Until now, perhaps.

现在来看，可能是。

We've already discussed why a "boring" new iPhone 7 design probably wouldn't be such a big deal. You can read about why in our earlier post. Apple had better hope that most of its customers feel the same way because it looks like next year's iPhone 7 will indeed look strikingly similar to the current flagship iPhone.

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