即便如此,还有一个绝非无关紧要的需求问题。尽管最终可能会打开局面,但电动汽车市场出现过多次虚假黎明。去年,电动汽车销量突破50万辆,增长70%。
To imagine that Tesla can match this entire global market single-handedly by 2018 takes a giant leap of faith.
想象特斯拉一家公司到2018年就能达到整个全球市场的规模,那是需要极大信心的。
Mr Musk, though, has concluded that his is the only company that has a shot, and the Model 3 is the car with which to do it.
然而,马斯克得出的结论是,他的公司是唯一有机会脱颖而出的电动汽车制造商,而Model 3就是取得这种突破的那款汽车。
If he is right, comparisons with the iPhone will not be out of place. Like electric cars, smartphones went through many false dawns before Apple broke the market open. To produce a winning formula took a convergence of technology trends — the falling costs of processing power, increasing mobile bandwidth — along with innovations like multi-touch screens and the right packaging. The electric car industry has been waiting for a similar moment.
如果他说对了,把这款汽车与iPhone相提并论并非离谱。与电动汽车一样,在苹果打开市场之前,智能手机也经历过很多虚假黎明。要拿出制胜配方,需要各种科技趋势融合:处理能力成本下滑、移动带宽扩大,以及多点触控屏等创新和正确的包装。电动汽车行业等待着类似时刻的到来。
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