他们尝试扩大詹姆斯代言机会,这同时也促生了非传统营销伙伴关系,其中詹姆斯不仅代言了产品,而且在企业中拥有股份。
James' partnership investment in Beats by Dre netted him $30 million when the company was bought by Apple, and he gave up his McDonald's endorsement to become the face of Blaze Pizza, a business he has invested in that is now one of the fastest-growing restaurants in America.
James合伙投资了Dre博士成立的Beats耳机,公司被苹果的收购使詹姆斯净赚了3000万美元,他为了成为Blaze Pizza的代言人而放弃了麦当劳,现在Blaze Pizza是美国发展最快的餐厅之一。
Having signed a billion-dollar, lifetime deal, LeBron James was going to be a big part of Nike's plans, regardless of where he played.
勒布朗·詹姆斯签下价值数十亿美元的终身合同,所以无论他为哪支球队效力,他都是耐克远大商业计划的重要组成部分。
But not long after his signing with the Lakers, Nike quickly put up billboards steps away from Staples Center — a vertical portrait of James in the Lakers' home uniform towered over 30 floors, and an iconic tomahawk dunk image from his 2003 rookie debut overtook the entire width of the JW Marriott building.
但在与湖人签约后不久,耐克就迅速在斯台普斯中心附近竖起了广告牌——一幅30层高,詹姆斯身穿湖人主场制服的竖直肖像,还有一副覆盖了JW Marriott大厦整个宽度的图像——2003年新秀赛季处子秀中标志性的战斧劈扣。
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