ICANN is an international organization dedicated to promoting the use of Internationalized Domain Name (IDN), which enables non-English speakers to navigate the Internet in their native languages.

"Now we have around 1.3 million Chinese IDNs", said Costerton. "This offers enormous potential to help rural and poorer communities in China and many other countries around the world."

Besides, the Chinese government has partnered with e-commerce companies, such as Alibaba and JD.com, to pilot e-commerce projects in the country's poverty-stricken areas since 2017.

By connecting farmers directly with the market via e-commerce platforms, the targeted projects have contributed to the boom of local agricultural industries.

In 2017, 832 poor counties where such projects were launched reported a total online sales volume of 120.7 billion yuan (about 17.4 billion U.S. dollars), up 52 percent year on year, according to official data.

"E-commerce has been an integral part of South-South cooperation between the United Nations World Food Programme (WFP) and Chinese government," said Qu Sixi, representative of WFP China Office.

He added that WFP is building a platform, in collaboration with the Chinese Academy of Agricultural Sciences, to share China's experience in developing its rural areas with other parts of the world.

To further enhance the role of Internet in poverty reduction, China rolled out a plan earlier this year to step up efforts in developing rural e-commerce, Internet-based healthcare and online education.

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