Thanks to the booming private sector, Jinjiang now has two industries, textiles and clothing, as well as shoe making, with a production value of more than 100 billion yuan, and five industries with a production value of more than 10 billion yuan.
In spite of rising labor costs, market competition and the lure of making fast money in the capital market, entrepreneurs in Jinjiang still focus on their traditional products: shoes, jackets, paper, sweets and umbrellas.
"Their insistence on the real economy and continuous efforts in innovation to make products better and smarter are the key to Jinjiang's success," said Gao Ming, the professor with Fuzhou University.
Graphene, widely used in the electronics industry, is now being applied by Guirenniao Co. Ltd, to produce the world's lightest sports shoes with a weight of only 120 grams.
With decades of market competition and innovation, Jinjiang has shaken off its former image as a production base for rural low-end commodities. And it is spreading its experience to neighboring counties, making Quanzhou, which administers Jinjiang, into China's top producer of clothing, sanitary ware, stone sculpture and art ceramics.
"We will continue to focus on the real economy with higher quality, while being more efficient, more equitable and with more sustainable development," said Liu Wenru, Party chief of Jinjiang.?
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