“I think it helped me read situations well, understand people, learn how to get to know people quickly, Mr Novak says of his frequent moves as a child. “I think it’s been great in business, particularly international business, where you have to go in the countries and understand how people think, and listen to what makes them tick.

诺瓦克在谈到他小时候多次搬家的经历时说道：“我认为，这些经历有助于我很好地了解环境、理解他人，并学会如何很快与人结识。这对经商很有帮助，尤其是跨国经商，你必须进入不同的国家，理解人们如何思考，倾听他们对什么感兴趣。

Yum has excelled at understanding what makes China tick. Mr Novak recalls that in 1997, the year of his first trip to the country, parents would take their children to KFC for birthdays or celebrations but did not have enough money to buy food for themselves. “And now, the biggest thing that I see and the biggest difference when I go to China is that the kids are buying the food themselves, he says. “The consuming population is growing so rapidly that the business is exploding because of it.

百胜非常出色地理解了中国对什么感兴趣。诺瓦克回忆道，1997年，那是他第一次来中国，那时父母会在生日或节日时带自己的孩子来肯德基，但他们的钱不够给自己也买一份。“如今，当我来到中国时，最令我吃惊以及最大的不同是，孩子们自己在买食物，他说道，“消费人群正迅速扩大，我们的业务也因此激增。

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