Agreed Guillaume Deglise, CEO of Vinexpo. "In China, knowledge and educational background are gradually replacing wealth as the symbol of people's social status. And wine sales benefit from this change," Deglise said.
Vinexpo总裁纪尧姆·底格里斯对此表示赞同。底格里斯说道:“在中国,知识和教育背景正在逐渐取代财富,成为人们社会地位的象征。而葡萄酒的销售则从这一变化中受益。”
Wine sales are rising as the post-1990s generation has been joining the workforce. The millennials tend to care more about their own feelings and physical condition.
随着90后参加工作,葡萄酒的销量正在上升。千禧一代更关心自己的感受和身体状况。
In addition, women show a special preference for wine compared with men because drinking wine is more elegant than drinking beer.
此外,相较男性,女性对葡萄酒表现得更为情有独钟,因为喝葡萄酒会比喝啤酒更优雅。
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