“虽然之前可口可乐没有做过低酒精饮料,但这也是我们跨出舒适区的一大尝试。”
However consumers from outside of Japan who are keen to try the new alcoholic drink may have to wait a while before they have the opportunity.
非日本消费者要想尝试这款饮料可能要等一段时间了。
Even though Coca-Cola's Chu-Hi drink will be its first alcoholic product, this isn't the first time the company has been involved in the alcohol industry.
尽管这款气泡酒是可口可乐的首款酒精饮品,可口可乐却早就在酒业有所尝试。
In 1977, chairman, president and CEO of The Coca-Cola Company John Paul Austin helped to launch Coca-Cola's Wine Spectrum unit, which included Sterling Vineyards, Monterey Vineyard and the Taylor Wine Company.
1977年,可口可乐公司主席、总裁兼首席执行官约翰·保罗·奥斯汀建立了可口可乐酒品部门,包括思令酒庄(Sterling Vineyards)、蒙特雷酒庄(Monterey Vineyard)和泰勒葡萄酒公司(Taylor Wine Company)。
In 1983, the Wine Spectrum unit was bought by Joseph E. Seagram & Sons for more than $200 million (£144 million).
1983年,约瑟夫施格兰公司以超过2亿美元的价格买下了该部门。
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