在过去,出版商和作家都无从了解读者的阅读情况。他们无从了解读者是看了三页就不看了呢还是一口气把书读完了?大多数读者会跳过介绍还是会仔细阅读它、会不会在一些段落下划线、会不会在空白处做笔记?而现如今,电子阅读器能够让出版商和作家一窥销售额背后的故事,它们不仅仅能够显示某些书吸引了多少购买者,还能揭示他们的阅读强度。
For centuries, reading has largely been a solitary and private act, an intimate exchange between the reader and the words on the page. But the rise of digital books has prompted a profound shift in the way we read, transforming the activity into something measurable and quasi-public.
数世纪以来,阅读基本上是一种单独的、私密的行为,它是读者与书页上的文字之间的亲密交流。然而,随着电子阅读器的兴起,我们的阅读方式发生了深刻的变化,阅读转变为某种可以测量的半公开的行为。
The major new players in e-book publishing─Amazon, Apple and Google─can easily track how far readers are getting in books, how long they spend reading them and which search terms they use to find books. Book apps for tablets like the iPad, Kindle Fire and Nook record how many times readers open the app and how much time they spend reading. Retailers and some publishers are beginning to sift through the data, gaining unprecedented insight into how people engage with books.
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