Apple could go the same way, but investors clearly don't think so, for reasons including a top-notch brand, a strong patent position (as Samsung Electronics Co. just found out), its cash pile and its record of innovation and productivity. On average, Apple's employees generate 64% more revenue than Facebook's workers.

苹果也有可能走上同样的道路，但显然投资者不是这么认为。他们的理由包括：苹果拥有一流的品牌，专利地位占优势（三星电子刚刚领教过），现金充足，在创新和效率方面成绩显赫。平均来讲，苹果员工创造的收入比Facebook员工多64%。

The second message concerns the companies' management teams, which are both led by rookie chief executives. The difference between Tim Cook and Mark Zuckerberg, however, is that the former is succeeding a legend while the latter has been hailed as a legend in the making.

第二条启示与两家公司的管理层有关。两支团队都由上任不久的首席执行长率领，但蒂姆·库克(Tim Cook)与马克·扎克伯格(Mark Zuckerberg)的区别在于，前者是在继承传奇，后者被认为是一个仍在创造中的传奇。

So far, the market has been unequivocal: Since Steve Jobs's death, Apple's share price has risen 78%. Since Mr. Zuckerberg became CEO of a public company, Facebook's shares are down 49%.

到目前为止，市场对此的反应是毫不含糊的。自史蒂夫·乔布斯(Steve Jobs)去世以来，苹果股价累计上涨了78%。从扎克伯格当上上市公司CEO以来，Facebook股价累计下跌了49%。

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