If we are ever to have confidence in these companies, we want them to pursue these objectives, not because they are good policy, but because such goals are integral to the companies’ identity. Otherwise their literal or figurative licences to operate will be in jeopardy. The common mistake of all these businesses was to raise doubts about their values in the instrumental search for earnings.
如果有朝一日我们对这些企业有了信心,那一定是因为这些企业已经把追求这些目标作为自身的必要属性,而不再只是作为一项合乎时宜的政策。否则,这些企业的营业执照和公众形象都将岌岌可危。所有企业常犯的一个错误是,在利用一些工具追逐利润的过程中,令公众对自己的价值观产生怀疑。
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