Underlying the marketing efforts, cultural trends or effects of a few television shows, however, the companies point to the quality of their products and development strategies.
然而,企业界指出,在营销措施、文化潮流、一些电视剧的影响等等的背后,产品质量和发展战略才是基础所在。
“From shoes to water bottles, Scandinavian design is clean and fresh- looking, says Dieter Kasprzak, chief executive of Ecco and life-long shoemaker. “This means everyone from Hong Kong to Los Angeles can appreciate it, no matter what the pervading culture or taste. It can fit in everywhere.
爱步首席执行官、毕生从事鞋业的迪特尔·卡斯普拉克(Dieter Kasprzak)表示:“从鞋到水瓶,斯堪的纳维亚风格都显得简洁清新。这意味着,不管流行的文化或者个人品位如何,我们的产品能够赢得从香港到洛杉矶的所有人的喜爱。在哪里都会很配。
Marcus Engman, design manager at Ikea, where global sales have reached €25bn, says: “Our international success is only possible because our products are not just affordable, functional and stylish but blendable. You can blend Scandinavian design into any other style and it will fit.
宜家设计经理马库斯·恩曼(Marcus Engman)表示:“我们的产品不仅人们买得起、功能完善、外观时尚,而且可以百搭,这才使我们在全球取得了成功。你可以以斯堪的纳维亚风格搭配任何其他风格,都非常协调。宜家全球年销售额已达到250亿欧元。
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2020-09-15
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