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数字时代的零售业

For many urban commuters, grocery shopping is another chore to be shoehorned into an already busy day, taking up valuable time and creating a logistics nightmare on public transportation. Imagine the relief these shoppers would feel if they could just press a button and have their groceries magically appear.

对于很多都市通勤族来说，采购杂货是在本已忙碌的一天中硬生生加入的又一桩苦差事，既占用了宝贵的时间，又徒增了来回换乘公共交通的烦恼。如果按下一个按钮，就能神奇地得到所需的食品杂货，这些消费者们将会感到非常欣慰。

Last year Tesco, the UK grocery retailer, made this a reality, using the walls of a subway station in South Korea to display photos of products for sale, with each item carrying a unique QR code. Shoppers could use an application on their smartphone to read the code and place the selected item in a virtual shopping cart for home delivery after work.

英国日杂零售商乐购(Tesco)去年将上述想法变成了现实。乐购利用韩国一个地铁站的墙面展示所售商品的图片，每张图片上还附有一个独一无二的二维码。消费者可以利用智能手机上的一款应用程序读取二维码，并将选好的商品放入虚拟购物车中，下班以后就可以直接回家坐等送货上门了。

Suddenly, what was once wasted time waiting for a train had become the ultimate in ease and convenience. Tesco has now taken its commuter-friendly shopping wall into the UK. market, as has Ocado, an online retailer.