Google Inc. for years swore it wasn't interested in creating content, choosing instead to point people to information on the Web. Google also championed the vox populi, letting crowd-sourced opinions bubble to the top when users search for answers online.

谷歌公司(Google Inc.)多年来曾一直坚决表示，对创建内容不感兴趣，它想要做的是指引人们在网上获取信息。谷歌也是公众舆论的支持者，当用户利用谷歌搜索引擎在网上寻找答案时，谷歌会把最热言论推到最靠前的位置。

Slowly, though, the experts have been moving up in Google's eyes, and its business.

不过，专家在谷歌眼里及其业务中的地位却在渐渐上升。

On Monday, Google said it is acquiring the Frommer's travel-guide business in a bid to attract more advertising dollars tied to online-travel bookings and local-business information. Google is buying Frommer's from publisher John Wiley & Sons Inc.

谷歌周一说，正在洽购Frommer's旅行指南业务，以吸引更多与在线旅行预订和本地商业信息相关的广告收入。谷歌将从出版商John Wiley & Sons Inc.手里收购Frommer's。

Google paid around $25 million for Frommer's, according to a person briefed on the deal, which hasn't yet closed. But the deal is more significant for its strategy than its price tag.

据一位了解该交易的人士表示，谷歌已向Frommer's支付了大约2,500万美元。这笔交易现在还没有结束，不过，这一交易之所以重要，并不在于收购价格，而在于其战略意义。

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