"We have to start thinking about consumers and citizens as networked consumers and networked citizens. Where they are influenced by and influence their social network in very strong and dynamic ways, that will change the way a particular intervention succeeds or fails."
“我们要开始将用户和市民看作网络化的用户和市民。因为他们会以非常强烈又动态的方式影响其社交网络,或被社交网络影响,而这会改变特殊干涉的成败。”
In other words -- if your prescription is more exercise? The doctors might want to write a prescription for your friends and family, too.
换而言之,如果你的处方是增加锻炼,那医生或许想让你的朋友和家人也多运动运动。
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