“It is this kind of creative inspiration that is indigenous to Pantone 18-3838 Ultra Violet, a blue-based purple that takes our awareness and potential to a higher level,” Eiseman said.
艾泽曼说:“基于蓝色的紫外光色本身具有的这种创造灵感提升了我们的认识和潜能的高度。”
Cosmos in violet. [Photo/VCG]
On the website of the institute, the color is related with pictures of cosmos in the same shade, which claimed the color “suggests the mysteries of the cosmos”.
在该研究所的网站上,宇宙的图像也呈现出紫外光色,研究所称,紫外光色“象征着宇宙的神秘”。
The company notes that Ultra Violet is increasingly used in packaging and can also be found in "it" foods such as purple-hued cauliflower and carrots; in fashion, it brings a sense of the theatrical, while in home decor it makes a variety of statements, from tradition and elegance to boldness and spirituality, says Pantone.
彩通色彩研究所指出,紫外光色越来越广泛地用于外包装,某些“潮流”食物也呈现出这种色彩,比如紫色的花椰菜和紫色的胡萝卜;在时尚界,紫外光色能带来戏剧感;在室内装饰中,紫外光色象征着传统、优雅、胆量和灵性等特质。
Ultra Violet is not the first enigmatic purple Pantone has put in the spotlight this year: in August, it revealed the new color Love Symbol #2, created in honor of the late musical icon Prince.
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