Xu Chuan, a 35-year-old associate professor, has made the university's Party classes popular by blending in vivid anecdotes and a touch of humor.

"Many of our graduates will go on to work in China's national defense. Therefore Party classes are very important for them to nurture political awareness to better serve our country," Xu said.

"I understand what interests young students. Instead of throwing rigid theories at them, I use my own experience to give the classes a personal spin," he added.

To attract a wider audience, Xu regularly publishes articles online promoting the CPC ideals. He also uses his WeChat social media account, to give advice to college students and young adults on topics such as education, careers and relationships.

In 2016, Xu's article "Why should I join the CPC?" went viral garnering more than one million views after it was forwarded by the official WeChat accounts of CPC authorities.

"When students are asked about why they joined the Party, they tend to come up with very similar answers," the article states. "They always say their grandfathers were the source of their Communist faith. It seems to me they all have the same grandfather."

"If a person is not ready to sacrifice for the people and endure hardships, he or she is not qualified to be a CPC member," the article goes on.

Xu's WeChat account now has nearly 200,000 followers.

In June this year, he was selected to attend the 19th CPC National Congress.

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