On her part, Greek Tourism Minister Elena Kountoura highlighted the role tourism flows play in enhancing the understanding and cooperation between peoples, urging for more focus on this field.

"We invite you to explore the new opportunities and development prospects Greece has to offer as a very attractive investment destination in Europe and the Mediterranean, as a bridge for economic activity and for new cooperation in regional and international level," she said addressing Monday's forum.

In all sectors the East and the West should work hard to open routes for dialogue and cooperation, Spyros Kouvelis, GEBC President, added, underlining that the total is much bigger than the sum of the parts.

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