Brands are familiar, but often expensive. A new online retailer thinks it can offer shoppers big savings by ditching branded goods altogether.
品牌产品为顾客熟识,但往往价格也很昂贵。一家全新的在线零售商认为,他们可以通过抛弃牌子货而为顾客节省大笔开销。
Brandless launched last month with a promise to sell only "brand-free" products for just $3 an item.
上个月营业的Brandless承诺,只销售每件3美元(约合人民币20元)的“无牌”产品。
Its product range includes kitchen knives, olive oil, toilet cleaner and facial moisturizer. The items come in simple packaging with a white label containing key product information.
Brandless的产品范围包括厨房刀具、橄榄油、马桶清洁剂和面部保湿品等。这些产品包装只有简单的白色标签,上面包含了产品关键信息。
American serial entrepreneur Tina Sharkey developed Brandless with co-founder Ido Leffler, raising about $50 million from investors before the website launched.
已经多次创业的美国企业家蒂娜•夏基与伊多•莱夫勒获得了约5000万美元投资,联合创办了这家网站。
Sharkey says they created Brandless to help shoppers avoid the hidden costs of buying a big brand. They even trademarked the term "BrandTax" to describe those costs.
夏基称,他们成立Brandless网站是为了帮助顾客省去购买大品牌的隐性成本。他们甚至创造了“品牌税”这个术语来形容该笔费用。
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