Kevin Ritchie, regional executive editor of Independent Media, said South Africa's BRICS membership has enabled the country an opportunity to harness with a different part of the world particularly nations with very similar backgrounds and challenges.
"BRICS not only offers us a very real opportunity to mitigate these risks both economically and socially, but in particular by being able to provide and contribute to a different narrative, which is precisely where we come in as the media. There are many outside of the BRICS arc, particularly in the traditional poles of power, who have a vested interest in seeing BRICS fail or ignoring it altogether," he added.
Ritchie said media organizations within BRICS are duty bound to place the bloc story on the agenda. They (BRICS media) have a duty to report about economic opportunities and other success stories.
"As media from China and South Africa, we can use this opportunity to forge bonds, to learn from one another, to discuss the shortcomings we might have and find solutions to problems that are actually common to both of us, reflecting the needs of our realities, " said Ritchie.
Andrew Kagwa Gathaara, chief editor of Kenya's Standard said Chinese media practitioners are currently on attachment in African media houses, and they have employed Africans to tell their own story.
With the theme of Win-win Cooperation for Common Progress, the China-Africa Media Forum was hosted by the State Council Information Office of China, and co-organized by China's Xinhua News Agency and South Africa's Independent Media.
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