In other words, they’re stuck in the past. It’s like saying they’re Neanderthals, extinct human relatives who lived in caves tens of thousands of years ago.
All right, no more ado. Let’s read a few recent media examples of people still living in dark ages in one way or another, metaphorically speaking:
1. The rise of touch-based payments on mobiles will provide a huge lift for e-commerce. Imagine not having to key in your personal details while expanding the phone screen as you bump along on the bus? But the growth of cognitive technology will also mean more people barking orders at their phones in public, a cacophony that many of us will dread. The relentless rise of smartphones doesn’t mean the imminent demise of the laptop; even millennials are still using PCs in large numbers, often as their favourite place to watch TV shows.
But in one respect we’re still in the dark ages. Across media, but especially in tech, women remain marginalised.
Last week I spoke to Gerard Grech, head of Tech City, the government-backed network of UK technology companies. Grech was at the South by SouthWest media festival in Texas, where misogyny in the tech sector was a major issue. He admitted we needed to do more to encourage female tech entrepreneurs. Only 18 per cent of IT jobs in the UK are held by women, compared to 24 per cent in the US.
- The Media Column: Print may become a thing of the past, but there’s a revolution in new technology, Independent.co.uk, March 20, 2016.
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