Difficult names "evoke cues of unfamiliarity and create a perception of high novelty, which is valued by these pre-venture stage investors," according to the study.

据该研究称，晦涩的名字“给人一种陌生和非常新颖的感觉，而这正是初期风投人所看重的。”

But don't go registering for that unintelligible URL just yet: The novelty wears off by later stages, when unique names can make investors feel uncomfortable.

但是，这种新奇性后期便会消失，这时别致的名字会让风投人感到不悦。不要急着去注册这个让人费解的域名。

Think about now-shuttered companies like Xobni, which was purchased in 2013 by Yahoo for $60 million, before being shut down just one year later. Then there are other departed startups like Oooooc, and Bawte.

想想现在已经倒闭的公司，比如Xobni，该公司在2013年被雅虎以6000万美元收购，一年后被关闭。还有Oooooc、Bawte等已经黄了的初创公司。

There is just not much of a benefit to having a unique name in later stages, according to the study. Investors looking at a company after it's proven to be successful — around the time of an IPO, for example — care more about accurate valuation, so linguistics have less of an impact on financing outcomes.

该研究称，一个别致的名字在后期对公司是没什么好处的。投资者们在考察成熟的公司时，比如对即将上市的公司，他们更看重的是精确的估值，所以在名字上咬文嚼字对融资结果的影响较小。

【研究：有个好名字 公司融资更容易】相关文章：

★ 研究表明，吃这些果蔬能防晒

★ 研究发现：互联网普及与处方药滥用呈正相关

★ 研究发现，临终关怀在美国和加拿大各不相同

★ 研究发现：恋爱中的女人不容易得感冒

★ 惊呆了的新研究：有些超级吃货能帮助医生治病

★ 研究：“运动带来的快乐大于加薪”，你同意吗？

★ Gap可能要起死回生，拆分成两家公司上市

★ 研究：长期不吃早餐，患心脏病风险增加87%

★ 夏天最好的10个化妆小贴士

★ Facebook是一家危险的公司