米兰色彩硕士课程引领新趋势_时事_双语阅读-查字典英语网

米兰色彩硕士课程引领新趋势

Even the MBA has its variations as universities try to distinguish themselves. The key, says Gianmario Verona, the director of SDA Bocconi’s MBA programme, is that business schools adapt to change.

随着各大学试图发扬自己的特色，就连MBA学位课程也衍生出不同形式。SDA博科尼学院的MBA课程主任詹马里奥·维罗纳(Gianmario Verona)称，关键是商学院要适应变化。

“The most important business schools have the same standard part of the curriculum and then you have to try to differentiate within that framework, says Prof Verona.

维罗纳教授表示：“最顶尖商学院的课程拥有相同的标准部分，你得在这个框架内树立自己的特色。

“Nowadays to get the best students, programmes must be interactive and must offer innovative parts that appeals to particular segments of possible students. If you do the programme well the good students will come.

“如今，为了招收到最优秀的学生，课程必须具有互动性，并提供吸引特定生源的创新环节。如果课程设计得好，就能吸引到优秀学生。

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Two big changes – the arrival of new technology, which has made more content easily available and the increasing amount of coursework that is done in the field – are influencing MBA programmes around the world and forcing universities to adapt, Prof Verona adds. The need for more time in the field means it is no longer enough to have an engaging professor with consulting experience, he says.