曾经有人一直都在质疑苹果的投资,有人要求我承诺苹果只会不断去投资那些可以带来最好回报的业务。我尝试跟他们打太极,有很多事情其实跟投资回报率没有关系,但是我们依然做了。像iPhone提供给残障人士的辅助功能。我做这些是因为我们认为这是正确的事情,保护环境本身就是一个非常重要的例子。我当时在董事会当中有人不同意我们这样去做,于是我跟他摊牌,我告诉他如果你不同意苹果做这些正确的事情,那你就不适合做苹果的股东。
When you are convinced that your cause is right, have the courage to take a stand. If you see a problem or an injustice, recognize that no one will fix it but you. As you go forward today, use your minds and hands and your hearts to build something bigger than yourselves. Always remember there is no idea bigger than this.
当你笃定你的事业是争取的时候,你必须要敢于承担责任,必须要有立场。有些情况下,只有你才能做正确的事情,不能指望别人。大家要遵从自己的内心,用自己的双手,来为更重要的事情努力,没有什么比这更重要的。
As Dr. Martin Luther King said, “All life is interrelated. We are all bound together into a single garment of destiny.” If you keep that idea at the forefront of all that you do, if you choose to live your lives at that intersection between technology and the people it serves, if you strive to create the best, give the best, do the best for everyone, not just for some, then today all of humanity has good cause for hope.
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