直播也将在今年的产品推广中扮演重要角色,因为这家互联网巨头将大力投资于极具网络影响力的人,以增加其淘宝应用的参与度。
L'Oréal's pre-sales increased 700 percent over last year thanks to livestreaming. Its 17-hour long broadcast during day one of the pre-sales attracted nearly 1 million views.
得益于直播,欧莱雅的预售额比去年增长了700%。在预售的第一天,它长达17个小时的直播吸引了近100万人次观看。
Clarence Mak, president of Mars Wrigley China, a confection maker, said he was asked by his team members to appear on a livestreaming show in the lead-up to the shopping gala, given it has become a new shopping routine that is "highly popular among Chinese consumers".
糖果制造商玛氏箭牌中国区总裁麦伟坚表示,他的团队成员要求他在购物节前参加一个直播节目,因为这已成为一种新的购物习惯,“在中国消费者中非常受欢迎”。
"Apparently consumers now not only look for the physical products but also the shopping experience. We need to make sure that we are not just present in China, but relevant to China," he said.
“很明显,消费者现在寻找的不仅是实体产品,还有购物体验。我们需要确保的是不光我们的品牌要出现在中国,而且要与中国产生关联。”
【“双十一”销售额再破纪录 商家参与直播互动吸引消费者】相关文章:
最新
2020-09-15
2020-09-15
2020-09-15
2020-09-15
2020-09-15
2020-09-15