Google is rolling out new analytics tools for marketers, including attribution modelling and YouTube ‘store visits’.
谷歌公司正在为营销人员推出新的分析工具,包括归因建模和YouTube‘商店访问量’。
Google is also launching promoted places and local inventory ads for retailers to promote special offers and show what’s in stock nearby. YouTube ads will also allow viewers to find a store via “location extensions”.
谷歌还在为零售商推出推荐的地方和本地库存广告,以推广特价优惠,并展示附近的库存。YouTube广告还可以让观众通过“位置拓展”功能找到商店。
“We have shown that online advertising is driving consumers into stores,” said Jerry Dischler, vice president of product management for AdWords, Google.
谷歌AdWords产品管理副总裁杰瑞·迪什勒表示:“我们已经展示过,线上广告正在推动消费者走进线下商店。
Store visits measurement will now also be available for YouTube TrueView campaigns. Store visits measurement is currently available in 17 markets: US, Canada, Australia, United Kingdom, Germany, Netherlands, Italy, Brazil, Mexico, Spain, Japan, Sweden, Norway, Denmark, Austria and Switzerland.
YouTube 的TrueView广告系列现在也提供商店访问量度。目前,全球17个市场已经在使用这一功能,包括:美国、加拿大、澳大利亚、英国、德国、荷兰、意大利、巴西、墨西哥、西班牙、日本、瑞典、挪威、丹麦、奥地利和瑞士。
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