There are nine different “listings,” ranging from a rustic forest retreat in Varmland on the country’s west coast, to cliffs with panoramic ocean views close to Skuleskogen National Park.
Airbnb上列有9个瑞典旅行“指南”,从西海岸韦姆兰乡村的森林度假地,到思古乐森林国家公园旁边能一览全景海景风光的峭壁,应有尽有。
According to Visit Sweden, it’s the first partnership of its kind with Airbnb, and, as gimmicks go, let’s hope there isn’t a rush of copycats.
瑞典旅游局表示,之前从未做过和Airbnb的这样类型的合作。这次宣传造势希望不要出现盲目模仿的人。
That said, it’s easy to imagine Airbnb jumping head first into allowing more tourism marketing like this the chance to target us directly from within the platform–for a price of course.
也就是说,Airbnb很可能会允许更多人从自己的平台内部针对消费者做类似的旅游宣传,当然是要收取费用的。
In this case, Jenny Kaiser, president of Visit Sweden’s US office, says the arrangement between Visit Sweden and Airbnb wasn’t a paid placement.
关于收费这一点,瑞典旅游局美国办公室主席珍妮•凯撒表示,瑞典旅游局没有向Airbnb支付广告位费用。
“As the initiative is a pure branding campaign for Sweden as a destination, the partnership is strategic for both parties and no payment has been done from/to either side,” Kaiser says.
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