Universal has signed a multi-year licensing agreement with Tencent, to significantly grow the major's reach into the world's most densely populated country.
环球音乐与腾讯音乐娱乐签订了多年的授权合作协议,环球音乐也由此强势进军世界人口最密集的国家。
Under the terms of the deal, Tencent Music Entertainment Group (TME) will distribute music from UMG's roster on its streaming platforms, QQ Music, KuGou and Kuwo, which together claim more than 15 million paying subscribers and, according to Tencent, have an overall user base of 600 million monthly active users.
根据协议条款,腾讯音乐集团有权将环球音乐的资源投放到腾讯旗下的播放平台上,包括QQ音乐、酷狗音乐、酷我音乐。腾讯表示,这三个播放平台上的付费用户总数已逾1500万,每月活跃用户总数达6000万。
TME will also be Universal's master distribution and licensing partner to exclusively sub-license UMG content to third-party music service providers in China.
腾讯音乐娱乐将成为环球音乐中国地区最大的分销和授权业务的独家合作伙伴。
The two companies will additionally work together on the design and construction of Abbey Road Studios China, a state-of-the-art recording and mastering facility inspired by the world famous recording studio in London, which UMG acquired in 2017 as part of its $1.9 billion deal for EMI.
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