这次新交易对蒂凡尼的估价是每股现金135美元,高于最开始每股120美元的估价。第一次提出的收购价为145亿美元。
The brand is associated with diamond rings but it has lost its appeal in recent years, according to Fiona Cincotta, market analyst at City Index.
城市指数公司的市场分析师菲奥娜·钦科塔称,蒂凡尼是知名的钻戒品牌,但近年来已经失去了对消费者的吸引力。
She told the BBC's Today programme that there had been a "changing of the times".
她告诉BBC的《今日》栏目说,“时代已经变了”。
"It's not quite keeping up with millennials so it just needs a re-boost and a re-brand," she said.
她说:“蒂凡尼已经跟不上千禧一代的步伐,所以它需要的是重启和品牌重塑。”
LVMH has experience of revitalising businesses. Ms Cincotta cited jeweller Bulgari, which when LVMH took it over in 2011 had operating margins of 8%. These have now widened to 25% on double the sales.
LVMH集团拥有让企业复苏的经验。钦科塔举珠宝品牌宝格丽为例,LVMH集团在2011年收购宝格丽时,宝格丽的利润率只有8%。如今宝格丽的销量翻倍,利润率达到了25%。
Tiffany has attempted to broaden its appeal to younger customers.
蒂凡尼曾试图扩大对年轻客户的吸引力。
Last year, actor Elle Fanning was named as the face of the brand and fronted an advertising campaign to the strains of Moon River - the theme tune to the film Breakfast at Tiffany's - but remixed and featuring the rapper A$AP Ferg.
【买下最贵的蓝!路易威登母公司以162亿美元收购蒂凡尼】相关文章:
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