The International Olympic Committee is encouraging current and former Olympic athletes to sell personal experiences and access to their training regimes to fans via Airbnb.
国际奥委会正鼓励现役和退役奥运运动员通过Airbnb向粉丝推销个人经历以及自己的训练方式。
At a press conference in London to announce Airbnb’s $500m (£380m) sponsorship of the next five Olympics, the IOC president, Thomas Bach said: “From this partnership there will also be direct benefit for athletes.”
国际奥委会主席托马斯·巴赫在伦敦举行的资讯发布会上宣布,Airbnb将为接下来的五届奥运会提供5亿美元(合3.8亿英镑)的赞助。他还表示:“这项合作也将为运动员带来直接收益。”
He said: “With Airbnb’s support we will develop new opportunities for athletes around the world to develop their own direct revenue streams through the promotion of physical activity and the Olympic values.”
他说:“在Airbnb的支持下,通过体育活动的推广以及奥林匹克价值观的传播,我们将为世界各地的运动员提供增加个人直接收入来源的新机遇。”
The Olympian Experiences scheme would also “enrich the Olympic experience of the spectator”, Bach said.
巴赫表示,奥林匹克体验计划也将“丰富观众的奥运体验”。
Stephanie Reid, a British long jumper who won silver medals at the 2017 and 2016 Paralympic Games, said she was considering offering a range of experiences to fans via Airbnb.
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