The CIIE not only provides a platform for companies to seek the great potential of the Chinese market but also helps them better understand the needs of Chinese consumers.

"We have already signed up for the third CIIE," said Tetsuro Homma, CEO of China & Northeast Asia Company, Panasonic Corporation, adding that the company is pleased with the turnouts of the CIIE.

To further strengthen business in China, this April, Panasonic established the China & Northeast Asia Company in Beijing.

"It's clear that we would not be able to respond to the rapid changes in the Chinese market if we only rely on the operational judgment made in Japan. Local business is run locally. The decisions, from development to production and sales in the Chinese market, are all made in China," Homma said.

The huge business opportunities in the Chinese market have not only attracted companies such as Panasonic to increase its investment in China but has also allowed them to launch star products in the Chinese market.

Panasonic launched an OLED TV at the CIIE, which looked like a piece of transparent glass but could actually be turned into a TV. "This represents our confidence and optimism in the Chinese market," Homma said.

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