第一家麦当劳于1948年开业。菜单上只有几个菜,并执行标准化程序,能够让两兄弟加快食品的准备,并用非常有竞争力的价格出售餐品。他们成功后重新设计了餐厅的设计,建造出了著名的金色拱门的原型。
Soon after, the McDonald brothers bought Ray Krocs many milkshake mixers at a time when the market was on decline. The businessman was shocked at the efficiency of the restaurant and came up with the idea of developing franchises throughout the United States. He became their agent and bought 100% of the firm in the 1960s.
不久之后,麦当劳兄弟在市场下跌的时候给雷·克拉克买下了许多奶昔搅拌机。这位商人对餐厅的效率感到震惊,并想出了在美国各地发展特许经营的想法。他成为了麦当劳兄弟的经纪人,并在20世纪60年代买下了整个公司。
The famous golden arches that identify the brand have evolved with time, but they're still one of the most recognizable logos on the planet because of their simplicity and vibrant color.
麦当劳的著名金色拱门标志已随着时间而演变,但由于其简洁和鲜艳的色彩,它们仍然是这个星球上最知名的标志之一。
Gatorade, help winning
佳得乐,帮助获胜
When in 1965, the Florida Gators university team was showing deficient performance and a series of heat-related illnesses on the field, doctors got down to work at the coach's request to find out what was going wrong.
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2020-09-15
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