Naming his ice cream Häagen-Dazs, he fulfilled a double purpose. Mattus wanted to pay tribute to Denmark, the only country that defended Jewish people during World War II, so he used Danish spelling in the name of his brand. He also wanted to add a bit of exoticism, since it was ice cream of the highest quality. He was sure the name would give his product a more distinguished profile.
通过把冰淇淋命名为哈根达斯,他实现了双重目的。一是马特斯想向丹麦致敬,丹麦是二战期间唯一一个为犹太人辩护的国家,所以他用丹麦语拼了一个品牌的名字。二是他还想添加一点异国情调,因为它是最高品质的冰淇淋。他确信这个名字会给他的产品一个更杰出的形象。
Zara, taking inspiration from a movie
Zara,从电影中汲取灵感
When magnate Amancio Ortega wanted to name his clothing business, he initially thought of calling it "Zorba," like the 1964 movie, Zorba The Greek, as he was a big fan of the Anthony Quinn film. He had even made the frame to put the letters on the poster of his shop in A Coruña.
当大亨阿曼西奥·奥尔特加想给他的服装生意命名时,他最初想到称它为“佐尔巴(Zorba)”,就像1964年的电影《佐尔巴希腊人》里那样,因为他是安东尼·奎因电影的忠实粉丝。他甚至制作了框,以将字母贴在他在拉科鲁尼亚(ACoruña)的商店的海报上。
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