思睿高品牌战略咨询公司的创意总监道格拉斯·塞勒斯告诉美国有线电视资讯网商业频道说:“目前我们面对的全球形势不是闹着玩的,是很严肃的事情。”
"And brands designing social distancing logos have the potential to diminish the severity of what we are going through. The creativity, passion, and thought that goes into wanting to help, educate, and be part of the physical distancing movement is a worthy note," Sellers said.
塞勒斯说:“为品牌设计社交隔离的标识可能会让人们低估当前形势的严重性。但是为了帮助、教育民众以及参与社交隔离运动而投入的创意、热情和思考也是值得赞赏的。”
Brian Braiker, the editor-in-chief of Ad Age, says it's time for brands to provide a "real, meaningful service," referencing companies like the Gap making masks for healthcare workers or LVMH, the parent company of Christian Dior and Givenchy, manufacturing hand sanitizer.
广告时代网站的总编布莱恩·布雷克说,现在是品牌们提供“真实的、有意义的服务”的时刻,他举的例子包括,盖璞集团为医疗工作者制作口罩,还有克里斯汀·迪奥和纪梵希的母公司法国酩悦·轩尼诗-路易·威登集团生产洗手液的举动。
"Understanding the situation, shutting up and doing something helpful is really the only way to go here. When you see brands like McDonald's or Coca-Cola spacing out their logos in 'solidarity,' it strikes a sour note," he told CNN Business.
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