他告诉美国有线电视资讯网商业频道说:“理解当前的形势,低调地做一些有用的事确实是唯一的正道。当你看到麦当劳或可口可乐等品牌拉大商标字母的间距来表示‘团结’,只会感觉刺眼。”
McDonald's Brazil 巴西麦当劳
McDonald's Brazil separated the golden arches. Credit: McDonald's
Last week, McDonald's Brazil pulled apart its iconic golden arches in a picture posted to its Facebook page. The ad agency explained that despite the temporary separation between its customers and the company caused by closures of some of its restaurants, they "can always be together." McDonald's is offering food through delivery and drive-thru.
上周,巴西麦当劳上传到脸书页面的一张图中,把标志性商标中的两个金拱门分开了。广告部解释说,尽管由于部分餐厅的关闭,麦当劳和顾客们暂时分开了,但是他们“可以一直在一起”。麦当劳目前提供外卖和汽车餐厅服务。
The McDonald's ad sparked backlash, including from Senator Bernie Sanders, who tweeted Wednesday about the company's sick leave policy for its employees.
麦当劳的广告引发了社会的强烈抵制,包括来自参议员伯尼·桑德斯的反对。桑德斯周三
Coca-Cola 可口可乐
Screenshot from CNN
Coca-Cola is currently running an ad in New York's deserted Times Square that shows each letter of its logo separated with the slogan "Staying apart is the best way to stay united." The brand typically celebrates togetherness and love in its ads.
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