The National Association of Theatre Owners (NATO) is witnessing firsthand what happens when the movie industry undergoes a complete shutdown. NATO is lobbying Congress in an attempt to secure funds and loans to keep movie theaters across the country in business as the finish line for the coronavirus pandemic remains far out of sight. The organization is also following developments from around the world in an attempt to figure out how to move forward when this is all over.
In an interview with Screen Rant, NATO's chief communications officer Patrick Corcoran suggested movie theaters may open for free when they're back up and running again. That idea is taking a cue from some theaters that have been able to reopen in China and have done so at no cost to the consumer while showing old movies. If movie theaters have the stability of money coming in the form of loans or a bailout, it may not be a bad idea to remind consumers why it's exciting to see movies on a big screen or with a large group of people.
- Movie Theaters May Open For Free When Coronavirus Shutdown Ends, ScreenRant.com, March 25, 2020.
About the author:
Zhang Xin is Trainer at chinadaily.com.cn. He has been with China Daily since 1988, when he graduated from Beijing Foreign Studies University. Write him at: zhangxin@chinadaily.com.cn, or raise a question for potential use in a future column.
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