“This was a business decision based largely on Baidu’s company-wide effort to focus our energies on becoming a fully mobile-first company, said the Baidu spokesperson. “This means increasing our commitment to mobile and O2O when and where it’s most appropriate. In the Japanese market specifically, this move makes a lot of business sense. Smartphone penetration in Japan is now over 70 percent, and it’s a largely iOS-dominated market – over 60 percent market share as of December 2014. Our iOS input app Simeji is very popular, with over 14 million users and and a top-ranking position on Apple’s App Store in Japan. That’s just one example of the mobile potential of the Japanese market.
百度的发言人称:“整个百度公司都将集中力量,努力成为一家完全的移动优先的公司。很大程度上,关闭百度日本搜索引擎这项商业决定正是基于此。这意味着我们要在最合适的时间和地点增加对移动和O2O的投入。特别在日本市场,这一举措在商业上非常合理。2014年,进入日本市场的智能手机份额超过了60%,而现在这一比例已经超过70%,这是一个非常大的iOS主导的市场。我们的iOS输入应用Simeji非常受欢迎,拥有1400万用户,并在日本的苹果应用商店里排名第一。这只是日本移动市场潜力的一个例子。
Though Baidu Japan opened in 2007, it required a relaunch in 2008 after a shaky start. Yahoo Japan is the nation’s top search engine, followed by Google.
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