Four years ago, Stephen Elop, Nokia’s then-CEO, described the company as a man at the edge of a burning platform. While its rivals had set the phone market on fire, Nokia hadpoured gasoline on its own platform by failing to acknowledge that newcomers Apple and Google had changed the game.
四年前,诺基亚当时的CEO史蒂芬·埃洛普把公司比喻为一个站在燃烧中的钻井平台边缘的人。当它的竞争对手点燃手机市场时,诺基亚还在自己的平台上开采石油,没有注意到苹果、谷歌等新面孔已经让游戏规则发生了改变。
In hindsight, the “burning platform memo can be seen as the prelude to the 2013 disposal of its once dominant mobile handset business to Microsoft in what many Finns considered a fire sale. The operation that made the candy-bar phone as ubiquitous as the smooth black slate of the iPhone is today was no more.
现在回头来看,“燃烧的平台备忘录可以被视为诺基亚在2013年放弃手机业务的前兆。它将这个曾经是业界第一的业务出售给微软,而许多芬兰人认为这简直是一次大甩卖。这也使得曾经诺记亚的直板手机从此不复存在——曾几何时,它们和今天的黑色苹果手机一样无处不在。
So it is surprising that Nokia is quietly plotting a return to the consumer mobile market.
正因如此,诺基亚暗中打算重返消费手机市场才如此令人惊讶。
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2020-09-15
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