MBA毕业生创建礼品券交易市场_时事_双语阅读-查字典英语网

MBA毕业生创建礼品券交易市场

“MBA是一段确立基本观念的重要经历，因为我们需要建立合适的团队，它让我们找到志趣相投、有抱负的人们，大家愿意贡献自己的想法、支持和资源，集思广益，让Zeek获得成功。

Growth potential

增长潜力

Zeek, initially set up in Israel, launched its business in the UK in 2014 where it seeks to tapinto a gift card and voucher industry that is worth a potential £5bn. About 47 per cent ofadults receive more than one gift card a year and more than half of those are never redeemed.

2014年，最初成立于以色列的Zeek在英国推出了自己的业务，试图开发这里潜在价值达50亿英镑的礼品卡和礼品券产业。大约47%的成年人每年收到超过一张礼品卡，而超过一半的礼品卡从未被兑现。

Retailers benefit from Zeek’s service just as much as those with the vouchers, according to MrEral, who claims that people tend to spend about 40 per cent more than the face value of theirgift cards when they redeem them in store.

Eral认为，零售商与持有礼品券的人一样，也能获益于Zeek的服务。他宣称，当人们在商店兑现这些礼品券时，他们的消费往往会超过礼品卡面值约40%。

Zeek’s app has more than 80,000 users, a number that has been doubling every month, saysMr Eral. The business aims to increase this as well as the transaction size for each user.