There’s a “culture of walking and texting on the Utah Valley University campus, according to conversations with students, but that’s not the main reason Matt Bambrough, the creative director at UVU, came up with an idea to paint a “texting lane on a staircase leading up to the brand-new Student and Wellness Center. According to Bambrough, it’s first and foremost a design project—the texting lane was a tongue-in-cheek reference to the college-wide epidemic of kids walking around with their faces buried in their iPhones.

美国犹他谷大学的学生们说，这个校园里存在着一种“且行且短你(一边走一边短信)的特殊校园文化。该校的创意总监马特·班布拉甚至还在通往新学生健康中心的楼梯上画上了一条“发短信专用行人区。不过据他说，他之所以这样做，可不是为了鼓励这种校园文化。班布拉先生说，这个行人区的设置首先是一种艺术设计作品，其用意是以戏谑的风格表现弥漫整个校园的特殊现象，即——所有的学生都是边走边盯着自己的苹果手机。

“You have 18-24 year olds walking down the hall with smartphones, you’re almost bound to run into someone somewhere; it’s something we’re dealing with in this day and age, Bambrough said. “But (preventing collisions) isn’t the reason we did it—we did it to engage the students. It’s meant to be there for people to look at and enjoy.

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