“对于任何新兴市场,价格侵蚀都是极其激烈的。IDC的Jitesh Ubrani评论道,“目前有40%的穿戴设备价格低于100欧,这也是前五位销售厂家能够把同期市场占有率从2/3提升到3/4的原因之一。
What these numbers do not take into account is sales of the Apple Watch.
而这些数据并没有把苹果智能手表Apple Watch包括进去。
Analysts expect that Apple managed to sell in the region of 5 to 10m Watches in the second quarter of this year, with estimates putting total Watch sales for the year in the region of 30m. That would make Apple the top wearable manufacturer.
分析师估计Apple Watch2015年第二季度的销量将在500万至1000万,而全球所有智能手表的销量将为3000万。这也表明苹果将成为领头羊。
Apple’s Watch is the highest priced smartwatch from a major manufacturer currently available, and will test willingness of consumers to pay a premium for wearable technology.
Apple Watch是目前价格最高的智能手表,其也将测试出消费者们在可穿戴设备上到底愿意投入多少。
The wearable market is highly likely to become polarised in the next year between the cheaper, sub-£40 market lead by Xiaomi and others, and the premium £300-plus market with Apple Watch as its poster child.
未来的市场极可能由小米等售价低于40欧的厂商和高于300欧的Apple Watch构成。
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