This is where Mr Nadella’s housecleaning looks incomplete. In the Xbox gaming console he hasa giant hardware business that does not do much to advance either Microsoft’s profits or itsstrategy. The Bing search engine, supported by advertising, has also accounted for plenty ofred ink over the years, though the Microsoft boss promises it will soon break even.
这正是纳德拉的改革看来不到位的地方。Xbox游戏机是一块庞大的硬件业务,但这块业务对于增进微软利润或推进微软战略没有太大帮助。多年来,广告支持的必应(Bing)搜索引擎在微软的亏损中占据了很高比例,尽管这位微软老板承诺,必应很快将实现盈亏平衡。
By dealing with his most glaring problem — the Nokia acquisition — Mr Nadella has removedsome of the distractions to focus on what is important. Microsoft’s own way of making money— selling software licences — is under long-term threat from the internet. Shoring up existinglicensing revenues and supplementing them with new subscription-based services are the jobsthat require full attention.
纳德拉通过解决他最引人注目的问题——收购诺基亚——摆脱了分心因素,从而关注重要事项。微软自己的赚钱方式——销售软件许可权——正受到互联网的长期威胁。巩固现有许可权收入,并辅之以新的以订阅为基础的服务,是需要全力关注的任务。
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2020-09-15
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