Instagram, which started in 2010, is an online mobile app that allows users to share square,Polaroid-style images and 15-second videos, with a network of more than 300 million usersworldwide. Users build up their own social networks of followers, and can follow other users, orjust “like images by users they do not follow. Most important for the art world, users areintroduced to artists they might like through a “discover function. Elizabeth Bourgeois, acompany spokeswoman, said that globally, users share about 70 million photos each day via theapp.
Instagram自2010年创立,是一款在线移动应用,供使用者分享正方形的宝丽来式图片或15秒钟的视频,目前全世界使用者超过三亿。用户可以在上面建立自己的社交网络关注群体,也可以关注他人,对于没有关注的用户,只点“喜欢也可以。对于艺术界而言,最重要的是它的“发现功能,可以向用户介绍新的艺术家。公司发言人伊丽莎白·布尔乔亚(Elizabeth Bourgeois)说,来自全世界的用户每天要通过这款应用分享7000万张照片。
Simon de Pury, an international auctioneer who has 131,000 followers on his Instagram feed, @simondepury, said in a telephone interview: “So many people are either artists, collectors orgallery owners or photographers who are using it very actively, so it allows you to previewexhibitions happening everywhere in the world, and to see the works the minute the exhibitionsopen, rather than waiting to read about it in a review. That’s what makes it exciting.
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