而资深行业领头羊Gap也不再只做牛仔裤了。

The company is investing heavily in its Athleta activewear business, reports Sapna Maheshwari at Buzzfeed.

资讯聚合网站Buzzfeed的萨普纳·马哈希瓦里(Sapna Maheshwari)报道称，Gap公司正大举投资于其旗下运动品牌竞技者(Athleta)。

"My generation grew up wearing jeans - jeans are just a part of our life, and it still is, Athleta executive Nancy Green told Buzzfeed. "But this generation is growing up in yoga pants and activewear. So I think it's just going to be bigger and bigger and bigger for the future."

竞技者品牌主管南茜·格林(Nancy Green)告诉Buzzfeed：“我们这一代是穿着牛仔裤长大的，可以这么说，牛仔裤是我们生活中的一部分，现在依然如此。而这一代人则是穿着瑜伽裤和运动装长大的，所以我认为今后瑜伽裤和运动装市场大有空间。

 

 

Athleta has more than 100 stores and is expanding fast. The brand is seen as Lululemon's biggest competitor.

竞技者现在已经拥有100多家分店并迅速发展壮大，被认为是露露柠檬最大的竞争对手。

Gap's namesake and Old Navy brands are also including more leggings and jogger pants.

如今Gap旗下的同名品牌Gap以及老海军品牌也开始销售更多的打底裤和慢跑裤。

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