美民众：苹果高层更能胜任“管理美国”_时事

美民众：苹果高层更能胜任“管理美国”

美民众：苹果高层更能胜任管理美国

Apple (33 percent) would do a better job than politicians taking over U.S. government operations, says a new Breakout BrandsTM survey by rbb Communications. The national survey tapped opinions on a variety of brand preferences.

营销传播公司“rbb”近日发起了一项关于“突破性品牌”公司的调查，结果显示，33%的美国民众认为：与政客们相比，苹果公司的领导团队更能胜任美国政府的管理工作。这项全国性调查收集了人们对于各种品牌的意见。

Walt Disney (28 percent) earned the second spot on the list of brands that consumers would vote for to run the government, followed by American Express (18 percent), Facebook (11 percent) and Starbucks (10 percent) rounding out the top five. Americans identify with companies that focus on their needs – more specifically, brands that “get” them.

在管理政府的能力榜上，排名第二的是迪士尼公司，获得了28%的支持率。排名前五的还有：18%支持率的美国运通、11%支持率的脸书以及10%支持率的星巴克。美国人十分认同那些关注他们需求的品牌——更确切的说，这些品牌更“懂”他们。

“Building a relationship with today’s consumer is a lot like dating,” says Christine Barney, managing partner and CEO of rbb Communications. “Brands like Apple do well at the dating game because they get into the consumers’ heads to achieve the kind of meaningful emotional connections that lead to loyalty.”