Retail in Japan
日本零售业
Turning silver into gold
将白银变为真金
Stealth marketing to the elderly
隐秘地老年市场营销
After a lifetime of saving, it s time to party.
多年储蓄,该享受了。
THE Ueshima coffee shops that dot Tokyo seem like any other chain.
分布于东京各处的上岛咖啡与其他连锁店似乎并无差异。
But look more closely: the aisles are wider, the chairs sturdier and the tables lower.
但仔细观察会发现:走道更宽阔、椅子更结实、桌子更矮小。
The food is mostly mushy rather than crunchy:sandwiches, salads, bananasnothing toohard to chew.
大多数食物也更松软而不费劲:三明治、沙拉和香蕉不需要辛苦地咀嚼。
Helpful staffs carry items tocustomers tables.
和善的员工会把食物端到顾客桌上。
The name and menu are written in Japanese kanji rather than Western letters, in a large,easy-to-read font.
名称和目录都是使用日本汉字而非西方字母,并且使用一种易于阅读的大字体。
It is no coincidence that Ueshima s stores are filled with old people.
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