EVEN people who dont normally care much forfootball tune in to the Super Bowl to watch the bestcommercials Madison Avenue can dream up. Themost talked about this year was Chryslers grittytribute to the economic revival of America andDetroit. More short film than commercial, it endswith the actor Clint Eastwood huskily declaring thatOur second half is about to begin.
超级碗开始时,就连平时不关注橄榄球的人们也纷纷转台,观看比赛间隙美国广告界独运匠心的作品。今年,克莱斯勒汽车公司的广告让观众津津乐道,特别是广告中向美国及汽车之城底特律的经济复苏致以的崇高敬意。与其称之为广告,倒不如将它归为一部微电影。最后,它以演员克林特伊斯特伍德沙哑磁性的声音结尾:我们的下半场马上拉开帷幕。
The muscular patriotism brought lumps to the throats of sentimental viewers; the morecynically minded called it a re-election ad for Barack Obama, whose administration savedChrysler from oblivion with a bail-out in 2009. A better explanation may simply be timing:it coincides with the best evidence in months that Americas economy, led by manufacturing,really is on the mend.
广告中流露的熊熊爱国心使不少感性观众哽咽欲泣;相比之下,持怀疑态度的人则认为这是贝拉克奥巴马的连任竞选广告,因为2009年奥巴马政府以紧急资助资金从遗忘中挽救了克莱斯勒。此外,时机也许是一个更好更明了的解读:广告播出于美国数月以来经济形势最好的时候,以制造业领军的美国经济,确实正在复苏。
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