The market immediately picked up on the pass-back effect, and the opportunities it presented. In 2008, when Apple opened up its App Store, the games started arriving at the rate of dozens a day, thousands a year. For the first 23 years of his career, Buckleitner had tried to be comprehensive and cover every childrens game in his publication, Childrens Technology Review. Now, by Buckleitners loose count, more than 40,000 kids games are available on iTunes, plus thousands more on Google Play. In the iTunes Education category, the majority of the top-selling apps target preschool or elementary-age children. By age 3, Gideon would go to preschool and tune in to what was cool in toddler world, then come home, locate the iPad, drop it in my lap, and ask for certain games by their approximate description: Tea? Spill?
As these delights and diversions for young children have proliferated, the pass-back has become more uncomfortable, even unsustainable, for many parents:
Hed gone to this state where youd call his name and he wouldnt respond to it, or you could snap your fingers in front of his face
But, you know, we ended up actually taking the iPad away forfrom him largely because, you know, this example, this thing we were talking about, about zoning out. Now, he would do that, and my wife and I would stare at him and think, Oh my God, his brain is going to turn to mush and come oozing out of his ears. And it concerned us a bit.
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