Beijing municipal government's decision to limit the number of motor vehicles on the city's roads during a four-day test, which starts this weekend, demonstrates its resolve to address the problems of congestion and pollution caused by emissions.
This is undoubtedly a simple but effective remedy for the problem. But it can only be executed as a provisional measure for a particular purpose over a certain period of time - like hosting the Olympic Games, for example.
A simple methodology can only bring about a simple solution. It does not touch the root cause of the conundrum.
Dramatically reducing the number of vehicles on Beijing's roads is definitely the most effective way to smooth the traffic and thin out the exhaust in the air but administrative prohibitions are not the right way to permanently solve the problem.
To dissuade people from driving and persuade them to take public transport, the government should study the psychology of motorists and take appropriate measures.
Most drivers are aware of the seriousness of air pollution and their contribution to it. But the awareness, or even guilt, is not strong enough for them to give up driving unconditionally.
They cannot do without the convenience and comfort of their own car. If the cost of driving becomes high enough, however, they might be less inclined to use their vehicles.
Two measures can be taken to this end.
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